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    Fox Valley Magazine
    Home » Business Profile | The PRIDE Beer and Wine plus Spirits
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    Business Profile | The PRIDE Beer and Wine plus Spirits

    Fox Valley MagazineBy Fox Valley MagazineSeptember 17, 2022No Comments3 Mins Read
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    By The PRIDE Beer and Wine Plus Spirits

    The PRIDE stores have long been in communities providing excellent service, convenience, and selection. We’re now taking it to a whole new level with a boutique store offering an expanded selection of signature brands of craft beer, wine and spirits.

    At The PRIDE Beer and Wine plus Spirits we have a Wine for Every Occasion! The vision for this Boutique Shop was to provide a quality bottle of wine at any budget for our customers to enjoy.  Whether you are looking to celebrate a special event or for just a Tuesday night, our selection ranges from inexpensive to over $400 bottle.  Our selection of Red, White, Rose’, Sparkling and Champagne will surely impress.

    Every bottle that is on our shelves is hand-picked to ensure we meet this goal.  We have wines from all over the world but specialize in the Napa Valley and Washington Regions.  Throughout the year we offer a PRIDE Picks display of seven wines selected by the owner to showcase our selection.  These wines have varied to show uniqueness, like a Grenache Blanc, or classic Red Blend that is known throughout the world.  

    We not only have a vast selection of wines but a spirit selection that needs to be viewed with a heavy focus on local distilleries.  Our Bourdon Selection is not only expansive but includes a large selection of our own Bourbon Barrel Picks.  These are hand selected barrels of Bourbon that are only available at a PRIDE Store location with new barrels coming this year from Buffalo Trace, Elijah Craig, Whistle Pig and many others.  These can be enjoyed not only by purchasing a bottle for your home but also at the store!  We not only feature pours of all our Barrel Picks but also select Bourbons that are hard to find in the marketplace. 

    In addition, we have a vast selection of local craft brews to choose from with eight beers on draft!  You can either enjoy a pint at the store while you shop or bring some draft beer home by purchasing a Crowler. 

    Conveniently located in the same building as The PRIDE Beer and Wine plus Spirits is Urban Counter and 93 Octane Brewery, both extensions of The PRIDE Stores.  Urban Counter is an American Fare restaurant which offers made to order ½ pound steak burgers, salads, sandwiches, shakes and more using fresh locally sourced products. The entire menu was created with the highest quality ingredients in mind. You will not find a better burger or a fresher salad anywhere! No matter where you look.  93 Octane Brewery is a small nano-brewery, producing a vast selection of high-quality craft beers at this location.  The taproom has 16 beers on draft including an outdoor patio with over 40 seats available. The entire building has full cross access and food from Urban Counter can be ordered directly from the taproom at 93 Octane.  This entire offering is a must visit, we strive to make our stores a destination.

    We hope to see you soon, cheers!



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