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    New Wine Tasting Room To Open This Spring In Geneva



    Hot on the heels of the beloved Galena Cellars Tasting Room announcing their departure from Geneva at the end of January, a new and exciting wine tasting room will enter the Geneva market.

    Up North Wine Tasting Room has announced a Spring Opening at its new location at 9 North Second Street in Geneva.

    Conceived by Geneva natives Cathy Humphreys, Amy Goedken, & Mary Humphreys, the new venue will feature award-winning wines from the Leelanau County and Old Mission Peninsula regions adjacent to Traverse City, Michigan.

    “We’re so excited not only as future business owners but also as a family to bring Northern Michigan wines to such a diverse and refined city such as Geneva,” said Mary Humphreys. “I know this city is going to fall in love with Leelanau Peninsula and Old Mission!”

    View of Grand Traverse Bay from an Old Mission Winery

    The idea of bringing heralded Northern Michigan wines to Geneva began with a family vacation to Traverse City 15 years ago. The owners were immediately attracted to the beauty of the region and what they call the difference between “Illinois time and Michigan time.” Eventually they built a log cabin in the region, and began “immersing” themselves in the what the region has to offer.

    Having discovered the surprising number, variety and quality of winemakers in nearby Leelanau County and Old Mission Peninsula – a narrow tract of fertile land that extends into Lake Michigan’s Grand Traverse Bay at the globe’s 45th parallel, an ideal climate for growing varietal wine grapes – the ladies decided to spread the word by bringing a little bit of “Michigan time” back to Geneva.

    “It is our mission to welcome our guests into a space that offers exceptional wines in a destination style environment that says, ‘slow down, relax, stay awhile…'”

    Wine lovers and those lucky enough to know the beauty of Northern Michigan can’t wait.

    Visit UpNorthWineGeneva.com for more information.



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