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‘Downtown Madness’ expands with 32 Elgin ‘teams’

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‘Downtown Madness’ expands with 32 Elgin ‘teams’

The Downtown Neighborhood Association of Elgin’s third annual edition of Downtown Madness — the DNA’s award-winning, month-long, social media driven restaurant and bar promotion — returns next month.

Signature dishes from Elgin area eateries and pubs — both downtown and “crosstown” — will again face off against one other in a March Madness-style bracket tournament where the public chooses the winners round-by-round until a champion is crowned.

The 2013 installment of Downtown Madness: Downtown vs. Crosstown is expanding this year from 16 participating locations to a total of 32 — 16 downtown Elgin eateries vs. 16 crosstown Elgin establishments.

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