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They’re not selling just a garden variety brew

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They’re not selling just a garden variety brew

Necessity may be the mother of invention, but sometimes what needs to be picked ASAP in the backyard garden will do just as well — and can get you on store shelves and on TV in England.

That’s been the case for Tom Seefurth, who wound up finding a use for some tomatoes and herbs he and his wife Athena had been growing during the summer of 2006. They ended up in the first batch of the strange brew eventually known as Mamma Mia! Pizza Beer.


The ale is a mix of typical beer ingredients, plus real tomato, garlic, basil and oregano — and has become a calling for the couple as they continue to press on for commercial success. While they might not be rolling in the dough just yet, the beer and accompanying product line — found online at www.mammamiapizzabeer.com — have become a steadily growing business and a life’s passion for the Seefurths.

This fall, the couple worked out a deal to have some of their items stocked in Jewel-Osco stores in South Elgin and St. Charles by 2013. It’s part of the grocer’s new hyper-local program, which allows budding local businesses to sell their products directly to the chain without having to go through a distributor.



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