City considering advertising on Pace bus shelters
St. Charles may take in an additional $4,500 in annual revenue if the city decides to permit display advertising on Pace bus shelters.
Under an agreement with the regional bus service, revenue generated from the sale of ads on the shelters would be shared by Pace, St. Charles and Titan Advertising, explained Richard Gallas, the city’s assistant director of public works, at a recent City Council Government Services Committee meeting.
“This would create a better atmosphere for folks who are using our transit system through St. Charles,” Gallas said.
Gallas and Pace officials said each of five bus shelters in St. Charles could potentially generate $900 annually for the city.
“I have two concerns,” said Ald. Dan Stellato, the committee chairman. “One is the term of the contract, 10 years with an automatic five-year renewal, and the second is the content of the ads.”